Nych G is an aspiring emcee from Grand Rapids, MI who just released the latest visuals for the song “Coat Tails,” off his latest project titled “UP & @ EM.” Mr.Kooman took care of the production on this track. Having “Coat Tails” be the first release for his new project has us anticipating this project immensely. The music video was self directed by Nychlas Guyton and filmed and edited by Orange Cap Pictures. Orange Cap Pictures is one of the most creative videographers in the Grand Rapids area right now, having created visuals for both AGO’s (Astronaut Gang) Waldo and The Seventh. It’s safe to say that Orange Cap Pictures is one of the premiere videography groups in the Grand Rapids area.
Nych G’s newest music video is a true cinematic experience. It’s not just him and his 10 boys rapping and smoking out in a basement. He takes you throughout iconic areas in Grand Rapids while planning what we believe to be a heist. One of the most notable locations used was the Wealthy Theatre in the heart of East Town,Grand Rapids. He also visits the legendary “Yesterdog” that is a premier landmark in Grand Rapids, having been around for decades and an appearance in American Pie. The video begins with Nych G leaving his classy bachelor pad and cruising with his crew. The scenes of Nych G in front of the Wealthy Theatre are some of my personal favorites. The steady movement of the camera accompanied by the eeriness of a rainy evening provides the perfect setting to the jazzy instrumentals. The weather in the video is true Michigan weather, a sloppy mix of rain and snow adding to the reality of living in the Midwest. When listening to this song, one can not help but feel extremely hopeful and optimistic of the future. Which leads us to believe that Nych G is here to stay.
Nych G visits a variety of friends and fellow collaborators in the hot spots of Grand Rapids throughout the video. In the video, he links up with his sponsor and local clothing brand, Green Mitten LLC and spots local emcee and personal friend Ajax Stacks. The video ends with Nych G and the entire High Rise / Green Mitten crew getting ready to commit a heist. It includes Nick Slater, Danny Green Mitten, Ajax Stacks, and the rest of his crew. This video did an excellent job portraying Nych G’s mentality as well as matching his witty lyrics.
Overall, Nych G’s newest visual is extremely refreshing and caught my eye immediately. After watching this video, it’s definitely safe to say, that he is on our list of emcees to watch. If you were a fan of this song and video, be sure to check Nych G out on all his social media accounts, listed below. If you liked this article be sure to like and share it!
SoundCloud – Nych G
Instagram – SpellitRightNychG
Twitter – Nych G
Pandora – Nych G
SnapChat – NychG Credits
Technology in advertising has provided anyone with an idea, the proper platform to express and promote their idea. Prior to the internet and advances in technology, billboard ads and print were the largest and most effective method of spreading a message, however now people are connected to everyone else in the world by the click of a finger. It is a globalized world where everyone is connected whether they like it or not. In the advertising and public relations world, one must try to communicate a message with as many people as possible. Excluding a certain demographic or target market could negatively impact a company in unimaginable ways. Prior to today’s modern technology, people could only spread messages via word of mouth and even that had limited capabilities.
To me, technology (specifically the internet) is the great equalizer. Everyone has access to the internet, and everyone has the possibility of interacting with anyone and everyone. Technology has also changed and altered the way in which humans receive information. We are exposed to tens of thousands of ads a day, whether its a billboard, a pop-up ad, or a shirt someone is wearing. Consequently technology has encompassed all of that into one platform. You could be wearing and promoting a Nike shirt, while sharing Nike gear online as well. Little does everyone know, but everyone is an advertiser.
However, as much as we embrace technology, I feel as though we should be a bit abrasive to these changes. Technology has limited human interactions, and provided companies / corporations an intrusive window into everyone’s life. As great as technology is, it has its negative aspects as well. Technology has given advertisers some of the largest and most personal libraries of data without permission or restriction. I feel as though people have negative reactions to advertising when it feels intrusive and unethical. This feels condescending and patronizing to the people we are supposed to be selling a product or idea to. People want to buy things to satisfy their needs and feel good rather than feel tricked. Feeling tricked by an advertisement is one of the most embarrassing feelings to me. I want to create authentic ad campaigns that resonate with people in a powerful way. I want to be able to create ads and campaigns that speak to generations. I don’t want to simply pander to target markets, I want to speak to them in a way that is more than just selling a product.
Advertising and public relations posses the ability to change the way people perceive, understand, and experience the world around them. With that being said, advertising carries some serious clout and power in the world. This is a very powerful tool that in my opinion should be used for cultural shifts rather than just selling a product. People do not realize how strongly advertising and public relations affects our day to day lives in the most miniscule ways. In conclusion, I want to create advertisements and campaigns that positively benefit society.