Nych G is an aspiring emcee from Grand Rapids, MI who just released the latest visuals for the song “Coat Tails,” off his latest project titled “UP & @ EM.” Mr.Kooman took care of the production on this track. Having “Coat Tails” be the first release for his new project has us anticipating this project immensely. The music video was self directed by Nychlas Guyton and filmed and edited by Orange Cap Pictures. Orange Cap Pictures is one of the most creative videographers in the Grand Rapids area right now, having created visuals for both AGO’s (Astronaut Gang) Waldo and The Seventh. It’s safe to say that Orange Cap Pictures is one of the premiere videography groups in the Grand Rapids area.
Nych G’s newest music video is a true cinematic experience. It’s not just him and his 10 boys rapping and smoking out in a basement. He takes you throughout iconic areas in Grand Rapids while planning what we believe to be a heist. One of the most notable locations used was the Wealthy Theatre in the heart of East Town,Grand Rapids. He also visits the legendary “Yesterdog” that is a premier landmark in Grand Rapids, having been around for decades and an appearance in American Pie. The video begins with Nych G leaving his classy bachelor pad and cruising with his crew. The scenes of Nych G in front of the Wealthy Theatre are some of my personal favorites. The steady movement of the camera accompanied by the eeriness of a rainy evening provides the perfect setting to the jazzy instrumentals. The weather in the video is true Michigan weather, a sloppy mix of rain and snow adding to the reality of living in the Midwest. When listening to this song, one can not help but feel extremely hopeful and optimistic of the future. Which leads us to believe that Nych G is here to stay.
Nych G visits a variety of friends and fellow collaborators in the hot spots of Grand Rapids throughout the video. In the video, he links up with his sponsor and local clothing brand, Green Mitten LLC and spots local emcee and personal friend Ajax Stacks. The video ends with Nych G and the entire High Rise / Green Mitten crew getting ready to commit a heist. It includes Nick Slater, Danny Green Mitten, Ajax Stacks, and the rest of his crew. This video did an excellent job portraying Nych G’s mentality as well as matching his witty lyrics.
Overall, Nych G’s newest visual is extremely refreshing and caught my eye immediately. After watching this video, it’s definitely safe to say, that he is on our list of emcees to watch. If you were a fan of this song and video, be sure to check Nych G out on all his social media accounts, listed below. If you liked this article be sure to like and share it!
SoundCloud – Nych G
Instagram – SpellitRightNychG
Twitter – Nych G
Pandora – Nych G
SnapChat – NychG Credits